Google Ad Manager offers various delivery tools designed to optimize ad delivery, enhance targeting accuracy, and maximize revenue. Among these tools are frequency capping, which controls how often an ad is shown to the same user, and ad scheduling, allowing advertisers to specify the times and days ads should run to reach the target audience […]
How to Manage Demand Channel Settings in Google Ad Manager (GAM)
To manage Demand Channel Settings in Google Ad Manager (GAM), navigate to the “Admin” section, then select “Demand Channel Settings.” Here, you can control how different demand sources access and interact with your inventory. You can adjust the settings for various channels such as programmatic buying, direct sales, or exchanges. It’s crucial to configure these […]
Understanding Open Bidding in Google Ad Manager
Open Bidding in Google Ad Manager is an advanced feature that allows publishers to enhance their programmatic advertising strategy by inviting multiple demand partners to bid on their inventory simultaneously, within a unified auction. It streamlines the ad buying process by allowing different demand sources to compete on equal footing alongside Google’s Ad Exchange, thereby […]
How To Set Up Yield Group Structure in Google Ad Manager?
A Yield Group in Google Ad Manager is a feature designed to help maximize revenue by optimizing the competition among different demand sources for your ad inventory. It allows publishers to combine various types of demand, such as Ad Exchange, AdSense, and third-party networks or bidders, in a single competition. By doing so, Yield Groups […]
Native Ads in Google Ad Manager – Setup and Implementation
Native ads in Google Ad Manager are advertisements that seamlessly blend with the content and design of the publisher’s site or app, offering a more integrated and non-intrusive user experience. This ad format utilizes customizable templates to match the look and feel of the surrounding content, ensuring consistency with the publisher’s signature style. By doing […]
What Are Creatives in GAM? – Types of Creatives in Google Ad Manager
Creatives in Google Ad Manager refer to the actual visual or multimedia ad content that is displayed to users. These can include images, videos, HTML5 files, or other multimedia elements that convey the brand’s message or promotion. Creatives can be customized with various formats and styles to suit different devices and screen sizes, ensuring a […]
Line Item Types in Google Ad Manager (GAM)
Line Item Types in Google Ad Manager are configurations that determine how ads are served based on inventory and objectives. They include Standard, for contractual, guaranteed impressions; Sponsorship, designed to dominate a percentage of inventory for a set time; Network, for unsold inventory backfilled by ad networks; Bulk, aiming for a specific number of impressions […]
About Line Items – Google Ad Manager (GAM)
In Google Ad Manager (GAM), line items are critical components used to define the specific terms and conditions of an ad campaign. Each line item is associated with an order and specifies the settings such as the ad unit or inventory type, targeting criteria, delivery settings, scheduling, and pricing models (like CPM, CPC, or CPA). […]