Ad Units in Google Ad Manager are essentially placeholders that are created to organize the websites or apps where ads can be served. They allow publishers to define specific areas or zones on their digital properties, assign various attributes like size and format, and set targeting criteria. This customization helps in delivering more relevant ads […]
Understanding Inventory in Google Ad Manager with AM360
Google Ad Manager’s inventory is a critical component for publishers, comprising all the ad spaces available for displaying advertisements across websites or apps. It allows publishers to meticulously define and categorize these ad spaces through ad units, which can vary in format, such as banners, video slots, or interstitials. By organizing inventory, publishers can effectively […]