Google Ad Manager’s VAST (Video Ad Serving Template) tag is a standardized format utilized for delivering video ads across various platforms and devices. It offers a streamlined method for ad servers to communicate with video players, facilitating the delivery of video ads, including linear video ads, companion ads, and non-linear ads. VAST tags enable advertisers […]
Withdrawing Money from Google Ad Manager Earnings
To withdraw money from Google Ad Manager, you must first ensure that you have linked your AdSense account, as Google Ad Manager does not handle payments directly. In your AdSense account, navigate to the “Payments” section and verify that your payment method details are up-to-date. Depending on your location, you can choose various payment methods […]
Google Ad Manager Account Suspension Concerns
Google Ad Manager accounts can indeed be suspended, often as a result of violating Google’s advertising policies. Common reasons for suspension include the promotion of prohibited content, misleading ads, violations of trademark policies, or unusual billing activities. Suspensions are typically imposed to protect users and maintain the integrity of Google’s advertising ecosystem. When an account […]
Differences Between Google Ads and Google Ad Manager
Google Ads and Google Ad Manager serve different purposes in the digital advertising ecosystem. Google Ads is primarily a self-service platform that allows businesses to create and manage ad campaigns across Google’s vast network, including Google Search, YouTube, and Display Network. It provides tools for targeting specific demographics, setting budgets, and adjusting bids to optimize […]
Core Ad Serving in Google Ad Manager
Google Ad Manager’s core ad serving is an integral component for managing and optimizing digital ad delivery efficiently. It provides advertisers and publishers with tools to deliver the right ads to the right audiences, enhancing engagement and revenue. Key features include ad targeting, which leverages user demographics, interests, and behaviors to ensure precise ad placements. […]
Unified Pricing Rules (UPRs) in Google Ad Manager – Features, Set up & Troubleshooting
Google Ad Manager’s pricing rules allow publishers to set minimum CPM (Cost Per Mille) levels for their ad inventory, helping optimize revenue by controlling the minimum price at which ad spaces are sold. These rules can be tailored to various parameters such as geography, device type, and inventory types, giving publishers granular control over pricing […]
Google Ad Manager Billing Setup Instructions and Tips
To set up billing in Google Ad Manager, first, log in to your Google Ad Manager account. Navigate to the “Admin” section from the navigation panel. Here, select “Billing” to access the billing setup options. You will need to provide information about your business, such as the billing address and your preferred payment method, which […]
Multiple Customer Management (MCM) in Google Ad Manager
In Google Ad Manager (GAM), multiple customer management (MCM) oversees various client accounts from a single dashboard. This setup is handy for agencies managing multiple clients or publishers with several properties. The platform allows seamless account integration, enabling centralized control over ad inventory, targeting, and reporting. Users can customize roles and permissions, ensuring each team […]