Category: Google Ad Manager

Google Ad Manager’s Policy Center is an essential tool for publishers to ensure their ad inventory complies with Google’s advertising policies. It acts as a centralized location where you can easily monitor all the policy-related issues that may affect your ad serving. The Policy Center alerts you to active policy violations, which could range from […]

Google Ad Manager’s Change History feature allows users to track modifications made within the platform over time. It logs details such as who made changes, what actions were taken, and when they occurred, providing transparency and accountability. This feature helps troubleshoot issues by identifying unintended changes and understanding the impact of updates on ad performance. […]

Google Ad Manager is a powerful platform for publishers seeking to optimize their ad inventory and maximize revenue. Several companies specialize in managing Google Ad Manager accounts. Large, global digital marketing firms like Accenture Interactive, WPP, Publicis Groupe, and Omnicom Media Group offer extensive expertise and comprehensive services, including programmatic advertising and strategic ad placement. […]

Google Ad Manager allows publishers to manage and deliver video and audio ads seamlessly across various platforms. It supports the integration of video and audio inventory into your ad campaigns, providing tools for detailed targeting, robust analytics, and diverse ad formats like in-stream and out-stream ads. Audio ads can complement video campaigns by reaching users […]

Google Ad Manager supports the integration of linked accounts such as Google Adsense, Google Analytics, and third-party data platforms to provide a holistic view of your advertising ecosystem. By linking these accounts, advertisers can synchronize data, enhance targeting accuracy, and streamline reporting processes. This connection allows for more effective bidding strategies, refined audience insights, heightened […]

Google Ad Manager access and authorization involves granting specific permissions to users or systems that need to interact with your Google Ad Manager account. To access the account, you must provide the necessary credentials and ensure proper permissions are set up, usually through the Google Ad Manager interface or API. This might include roles ranging […]

Managing your ads.txt file in Google Ad Manager involves ensuring that all authorized digital sellers of your ad inventory are explicitly listed. To do this, you need to create or update the ads.txt file at the root level of your domain’s server. This file should contain information specific to each advertising partner, including the domain […]

Google Ad Manager’s global settings serve as a hub for managing account-wide configurations, impacting how your ad inventory operates and is presented. These settings encompass currency and time zone choices, affecting data display, while language preferences tailor user interface interactions. Additionally, you can configure user permissions, specify billing and payment details, and establish inventory rules […]