Google Ad Manager provides several protections to ensure the integrity and security of ad operations. These include brand safety features that prevent ads from appearing on inappropriate content, ensuring placements are aligned with brand values. It also utilizes traffic quality measures to detect and filter out invalid traffic, safeguarding against click fraud. Users have access […]
How to Setup Network Settings (Inventory) in Google Ad Manager?
In Google Ad Manager, Inventory Settings allow you to manage and organize the ad spaces or placements on your website or app. These settings enable you to categorize and define your inventory, create ad units, and set a hierarchy between them. You can also specify whether an ad unit is active or inactive and manage […]
Traffic Forecast in Google Ad Manager | How Forecasting Works?
Traffic Forecast in Google Ad Manager provides advertisers with an estimation of future ad impressions and reach for specific targeting criteria over a set period. This tool analyzes historical data and current campaign performance to predict how many users an ad might reach and how often. It helps advertisers and publishers to optimize inventory management, […]
Google Ad Manager Traffic Explorer – View Top Inventory Insights in GAM
Google Ad Manager’s Traffic Explorer is a tool designed to provide insights into the performance and behavior of ad inventory. It enables publishers to monitor traffic patterns, identify trends, and optimize ad delivery strategies by analyzing real-time and historical data. With Traffic Explorer, users can visualize key metrics such as impressions, clicks, and revenue. This […]
Overview of Targeting Presets in Google Ad Manager
Google Ad Manager targeting presets are pre-configured sets of targeting criteria that facilitate advertisers’ reaching their desired audience more efficiently. These presets might include combinations of demographic information, geographic locations, interests, or behaviors commonly used together in ad campaigns. By using targeting presets, advertisers can quickly apply a comprehensive targeting strategy without manually selecting individual […]
Key-value Targeting in Google Ad Manager Guide
In Google Ad Manager, key values are used as a targeting parameter to help deliver relevant ads to specific audience segments. These are essentially custom parameters defined by the publisher to categorize and label the inventory, allowing advertisers to target their ads more precisely. For example, a publisher might use key values like “genre” with […]
Guide to Integrating Secure Signals in Google Ad Manager
Securing signals in Google Ad Manager involves implementing measures to protect the data exchanged between your site, app, and Google’s ad services. Start by using HTTPS to encrypt data transactions, ensuring that all signals sent to Google are secure and less prone to interception. Employ Google’s Publisher Provided Identifiers (PPIDs) responsibly by anonymizing user data […]
Google Ad Manager Apps – Earn More Revenue from Your Apps
Google Ad Manager is a comprehensive ad management platform designed to help publishers monetize their apps effectively. It provides tools for serving and managing ads across multiple platforms, offering robust ad inventory management, real-time reporting, and targeting capabilities. With features like Ad Exchange and native ad support, it enables app developers to optimize revenue through […]