Ad Units in Google Ad Manager are essentially placeholders that are created to organize the websites or apps where ads can be served. They allow publishers to define specific areas or zones on their digital properties, assign various attributes like size and format, and set targeting criteria. This customization helps in delivering more relevant ads […]
Understanding Inventory in Google Ad Manager with AM360
Google Ad Manager’s inventory is a critical component for publishers, comprising all the ad spaces available for displaying advertisements across websites or apps. It allows publishers to meticulously define and categorize these ad spaces through ad units, which can vary in format, such as banners, video slots, or interstitials. By organizing inventory, publishers can effectively […]
What Are Delivery Tools in Google Ad Manager? – Creative Preview & Troubleshooting
Google Ad Manager offers various delivery tools designed to optimize ad delivery, enhance targeting accuracy, and maximize revenue. Among these tools are frequency capping, which controls how often an ad is shown to the same user, and ad scheduling, allowing advertisers to specify the times and days ads should run to reach the target audience […]
How to Manage Demand Channel Settings in Google Ad Manager (GAM)
To manage Demand Channel Settings in Google Ad Manager (GAM), navigate to the “Admin” section, then select “Demand Channel Settings.” Here, you can control how different demand sources access and interact with your inventory. You can adjust the settings for various channels such as programmatic buying, direct sales, or exchanges. It’s crucial to configure these […]
Understanding Open Bidding in Google Ad Manager
Open Bidding in Google Ad Manager is an advanced feature that allows publishers to enhance their programmatic advertising strategy by inviting multiple demand partners to bid on their inventory simultaneously, within a unified auction. It streamlines the ad buying process by allowing different demand sources to compete on equal footing alongside Google’s Ad Exchange, thereby […]
How To Set Up Yield Group Structure in Google Ad Manager?
A Yield Group in Google Ad Manager is a feature designed to help maximize revenue by optimizing the competition among different demand sources for your ad inventory. It allows publishers to combine various types of demand, such as Ad Exchange, AdSense, and third-party networks or bidders, in a single competition. By doing so, Yield Groups […]
Native Ads in Google Ad Manager – Setup and Implementation
Native ads in Google Ad Manager are advertisements that seamlessly blend with the content and design of the publisher’s site or app, offering a more integrated and non-intrusive user experience. This ad format utilizes customizable templates to match the look and feel of the surrounding content, ensuring consistency with the publisher’s signature style. By doing […]
What Are Creatives in GAM? – Types of Creatives in Google Ad Manager
Creatives in Google Ad Manager refer to the actual visual or multimedia ad content that is displayed to users. These can include images, videos, HTML5 files, or other multimedia elements that convey the brand’s message or promotion. Creatives can be customized with various formats and styles to suit different devices and screen sizes, ensuring a […]