Line Item Types in Google Ad Manager are configurations that determine how ads are served based on inventory and objectives. They include Standard, for contractual, guaranteed impressions; Sponsorship, designed to dominate a percentage of inventory for a set time; Network, for unsold inventory backfilled by ad networks; Bulk, aiming for a specific number of impressions […]
About Line Items – Google Ad Manager (GAM)
In Google Ad Manager (GAM), line items are critical components used to define the specific terms and conditions of an ad campaign. Each line item is associated with an order and specifies the settings such as the ad unit or inventory type, targeting criteria, delivery settings, scheduling, and pricing models (like CPM, CPC, or CPA). […]
How to Use Orders in Google Ad Manager?
To use Orders in Google Ad Manager (GAM), begin by navigating to the “Delivery” section and selecting “Orders” from the menu. Here, you can create a new order by providing essential details such as the order name, advertiser details, and relevant salespeople or traffickers. Once the order is established, add line items, which specify the […]
Google Ad Manager Delivery – A Detailed Overview
Google Ad Manager’s delivery system is designed to efficiently serve ads based on a sophisticated prioritization and targeting process. It begins by analyzing the available ad inventory. It matches it with the advertisements that have been booked based on their order type, set priority, and targeting criteria, such as geographic location and demographics. Higher priority […]
How to Set Up Google Ad Manager Dashboard? – A Step by Step Guide
Setting up your Google Ad Manager dashboard efficiently involves organizing your components to monitor your key performance indicators (KPIs) effectively. Start by logging into your Google Ad Manager account, and navigate to the dashboard section. Customize your dashboard layout by arranging widgets that display metrics most relevant to your advertising goals, such as impressions, clicks, […]
Google Ad Manager Dashboard – A Detailed Overview
Google Ad Manager Dashboard is a comprehensive interface that allows users to manage and optimize their digital advertising campaigns across various platforms. This dashboard provides tools for ad inventory management, trafficking, and reporting, enabling users to streamline ad operations, maximize revenue, and gain insightful analytics. Through its customizable views and real-time data visualization, users can […]
How to Sign Up to Google Ad Manager Account?
To sign up for Google Ad Manager, you’ll need a Google Account and an AdSense account. First, visit admanager.google.com and click “Create an Account” Fill in your basic information, including your business name, website URL, and contact details. Make sure to link your AdSense account, which is essential for managing ad revenue. Once you sign […]
What is Google Ad Manager 360? – Everything About GAM 360
Google Ad Manager 360 is a powerful tool for publishers and large enterprises looking to increase ad revenue and optimize their digital advertising operations. GAM 360 is particularly useful for enterprises with complex ad setups, as it offers advanced features beyond the capabilities of the free version of Google Ad Manager. Publishers can use these […]