Google Ad Manager’s network level is the backbone of ad management within the platform, encompassing the entire setup of your ad inventory and serving framework. At the network level, publishers can define and organize their ad slots, ad units, and inventory hierarchy, enabling a comprehensive view and control over their ad operations. It facilitates the […]
How to Manage Protections in Google Ad Manager (GAM) – Overview
Google Ad Manager provides several protections to ensure the integrity and security of ad operations. These include brand safety features that prevent ads from appearing on inappropriate content, ensuring placements are aligned with brand values. It also utilizes traffic quality measures to detect and filter out invalid traffic, safeguarding against click fraud. Users have access […]