Google Ad Manager’s Change History feature allows users to track modifications made within the platform over time. It logs details such as who made changes, what actions were taken, and when they occurred, providing transparency and accountability. This feature helps troubleshoot issues by identifying unintended changes and understanding the impact of updates on ad performance. Users can filter the history by time range, action type, or user, making it easier to find specific entries. This capability is crucial for managing large accounts, ensuring compliance with best practices, and maintaining an organized workflow.
It also helps in training team members by offering insights into past decisions and their outcomes. Is there something specific you would like to know about using this feature?
What is the Change History Tool?
The Change History Tool in Google Ad Manager (GAM) is designed to assist advertisers and publishers in tracking and managing modifications within their ad accounts. It provides a comprehensive log of changes, including detailed information about what changes were made, who made them, and when they occurred. This tool is integral for maintaining transparency and accountability within your team, as it offers a clear historical record of alterations to campaigns, ad units, and other account settings. This can help pinpoint the root cause of any issues that may arise, making it easier to troubleshoot and resolve problems efficiently.
Beyond troubleshooting, the Change History Tool facilitates better strategic decision-making, as it enables users to analyze past changes and their impacts on campaign performance. For instance, by reviewing this history, you can determine how specific modifications affected key performance indicators, allowing you to refine your strategies effectively. The ability to revert changes when necessary is also an advantage, ensuring that any inadvertent errors can be quickly corrected to minimize disruption. In summary, the Change History Tool is an essential resource for optimizing ad management processes, enhancing collaboration, and ensuring the smooth operation of advertising initiatives.
Google Ad Manager Change History Feature
Here’s a table summarizing the key aspects of Google Ad Manager’s Change History feature:
| Feature | Description |
|---|---|
| Review Changes | Allows you to review changes made to proposals, line items, orders, creatives, custom fields, etc. |
| Attribute Changes | Displays what attribute changed, former and new values, the user who made the change, and the date/time. |
| Ad Manager Changes | Shows changes initiated by Ad Manager itself, often due to new features or product updates. |
| View History | Click “History” in the upper-right corner of an item’s settings page to see the change history. |
| Admin Section | Access change history from the Admin section by selecting the type of item and specifying a date range. |
| Limitations | Some changes, like day and time targeting changes, are not included. |
| Inventory Rules | Change history data available from May 25, 2018 onward. |
Accessing Account History in Google Ad Manager
To view your account history in Google Ad Manager (GAM), you need to follow these steps:
Accessing the Tool
- Login to Google Ad Manager: Start by logging into your Google Ad Manager account.
- Navigate to Admin: Find the admin tab in the navigation menu.
- Select Change History: Click on ‘Change History’ to view the logs.
Viewing Changes
- Filter: Use filters to narrow down the changes. You can filter by:
- Date range: Specify start and end dates.
- User: Select specific users whose changes you want to track.
- Change type: Filter by specific change actions like ‘created’, ‘updated’, or ‘deleted’.
Understanding the Logs
- Timestamp: Each entry will show the date and time when the change was made.
- Change Type: Indicates whether the change was an addition, deletion, or modification.
- User Detail: Shows the email or username of the person who made the change.
- Description: A brief description of what was changed, including parameters before and after the change if applicable.
Exporting Data
- You can export the logs to a CSV or PDF format for further analysis. Look for the export button typically located in the toolbar of the change history interface.
For more details – click here
Deleting Google Ad Manager Change History
Currently, Google Ad Manager (GAM) does not allow users to directly delete the change history. The change history provides a record of changes made across your account, which can be crucial for tracking and auditing purposes.
If you’re concerned about privacy or information management, your best bet is to manage user permissions carefully to control who can make changes and view change history.
FAQs on Google Ad Manager Change History
Here are some general FAQs related to change history in Google Ad Manager:
Change History tracks changes made to your account, including who made the change, when it was made, and specific details about the change.
You can usually find the Change History section within your account settings or administration panel in Google Ad Manager.
Changes such as modifications to campaign settings, ad unit adjustments, user permissions alterations, and even billing configuration updates might be logged.
Yes, typically, there are filtering options available that allow you to sort changes by user, date range, or type of change.
The retention period might vary, so it’s best to check within the platform for specific details or consult Google’s documentation for any retention policies.
While Change History helps you track modifications, reverting changes directly might not be supported. However, you can manually undo changes by following the logged modifications.
