Google Ad Manager and Google Ads work together to optimize the buying and selling of online ads. Google Ad Manager is an ad management platform for large publishers with significant direct sales. It allows publishers to define their ad inventory, create orders, and manage campaigns. When a user visits a web page or app with an ad unit, the Ad Manager requests an ad and selects the best ad to display based on various criteria.
The platform supports multiple ad exchanges and networks, including AdSense and Ad Exchange, allowing publishers to maximize their ad revenue. Publishers can create orders and line items that represent transactions with advertisers. These campaigns target specific ad units, making them eligible to serve ads when an order is placed. Ad Manager uses a real-time bidding system to auction off ad inventory to the highest bidder within milliseconds, ensuring publishers get the best possible price for their ad space.
How Google Ad Manager works with Google Ads
Google Ad Manager is a real-time marketplace in partnership with the Google Display Network for buying and selling ads. It’s another marketplace for advertisers to bid on ads displayed online. When you have a campaign targeting the display network, you automatically get access to publisher sites in Ad Manager that follow Google Ads guidelines.
The collaboration between Google Ad Manager and Google Ads involves a real-time auction process. When a publisher offers inventory through Ad Manager, Google Ads runs its auction to determine the best ad to show. This ensures a fair comparison of bids from Google Ads and other ad networks. By working together, these platforms help advertisers reach a wider audience while enabling publishers to maximize their ad revenue.
Here’s how it works:
- As long as you’ve targeted the display network for your campaign, your ads can appear on publisher sites in Ad Manager, in addition to those available through Google AdSense.
- While your potential reach expands to additional publisher sites, the targeting, reporting, and other calculations you’re already familiar with in Google AdSense remain the same.
- Ad Manager publishers who want to show Google ads must comply with the Google AdSense program policies.
More details here – https://support.google.com/google-ads/answer/2472739?hl=en
Additionally, Google Ad Manager offers powerful reporting and analytics tools. Publishers can create customizable reports to gain insights into ad performance, revenue, and other key metrics. This data helps optimize ad campaigns and improve overall revenue streams. The platform also provides granular controls to manage direct ad sales, set up campaigns, and target specific audiences, making it a powerful tool for publishers looking to efficiently manage and monetize digital content.
Advertising with Google Ad Manager (GAM)
Most publishers use one ad management network to manage all of their ads/advertising. It allows publishers to monetize a variety of inventory types, including websites, mobile apps, videos, and games. The platform supports multiple ad exchanges and networks, such as AdSense, Ad Exchange, and third-party affiliate networks, providing fine-grained control over ad placements and performance. This flexibility makes it an ideal choice for publishers looking to manage a significant amount of ad revenue through direct deals and third-party networks.
With Ad Manager, define your ad inventory and create, manage, and get reports on your advertising campaigns:
- Google Ad Manager is unique in its ability to create, manage, and report on ad campaigns.
- Publishers can define their ad inventory, known as ad units, and insert tags into their web pages or apps. When users visit these pages or apps, the ad tags request ads from Ad Manager, which then selects the best ad to serve.
- This process ensures that publishers can optimize their ad placements and maximize revenue. Additionally, the platform offers customizable reports that provide insights into ad performance, helping publishers make informed decisions.
- Google Ad Manager also supports advanced features for Ad Manager 360 accounts, such as audience solutions, data transfer reporting, and open bidding.
These features enable publishers to leverage data to improve targeting and compete more effectively in the advertising market. Overall, Google Ad Manager provides a powerful and flexible solution for managing and optimizing digital advertising campaigns.
